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The OSE business model

Circular economy.
A business built around it.

OSE connects agricultural resources, local factories and building demand. We supply the technology and support; local partners turn it into productive capacity, jobs and building products.

01 · The principle

Better use of materials.
A reason to keep them valuable.

The circular economy describes the resource system. The circular business model explains how people and companies sustain that system commercially.

Circular economy

Prevent waste and pollution, keep products and materials useful at their highest practical value, and support nature's regeneration. Design choices matter throughout sourcing, production, building use and eventual recovery.

Circular business

Earn revenue by putting those principles into practice. For OSE, the starting point is suitable agricultural residue transformed into useful building products, supported by machinery, know-how and long-term factory capability.

The commercial opportunity connects several needs: farmers need viable markets for suitable surplus straw; factory owners need productive assets and customers; builders need suitable, competitively delivered wall systems. OSE brings the production technology and deployment support that connect these markets.

02 · Revenue & roles

One system.
Several local businesses.

Material flows towards buildings. Customer payments support manufacturing and supply. Contracted technology and service payments fund OSE's role in the system.

Farmers & supply partners

Supply suitable surplus straw and organise collection, baling, transport and storage.

Commercial value: Straw sales and local logistics income.

Local factory licensees

Fund and operate the factory, employ the team, manage quality and sell the output.

Commercial value: Revenue from boards and, where offered, wall-system products.

Builders & project owners

Specify approved assemblies, procure materials and deliver buildings.

Commercial value: Construction and installation income; useful buildings for owners and occupants.

OSE Systems AB

Provide the technology, machinery, licensing, commissioning, training and continuing support.

Commercial value: Machinery, licensing and agreed services under each partner contract.

OSE's revenue model

DEPLOYMENT

Machinery & establishment

Supply the production system and agreed deployment services. The scope can include factory planning, installation, commissioning and initial training.

OPERATING RELATIONSHIP

Licensing & support

License the technology and provide agreed continuing services. Recurring revenue depends on the signed fee structure, service scope and performance of the partner relationship.

DEVELOPMENT OPPORTUNITY

Carbon value

Develop eligible carbon projects where rights and responsibilities are agreed. Revenue requires a suitable methodology, monitoring, verification, issuance and buyers.

The local licensee's board sales are its operating revenue. OSE's revenue is determined by its own machinery, licensing, service and any applicable carbon agreements.

03 · Factory economics

Build a factory
around a real market.

A viable factory needs reliable customers, controlled production costs and enough cash to operate through the sales cycle.

Revenue drivers

Saleable output, realised selling price, product mix, customer demand and payment collection. Production becomes commercial value when customers accept and pay for it.

Cost drivers

Delivered straw, facings and adhesives, energy, labour, packaging, transport, maintenance, rejects and contracted fees. Compare complete installed wall costs as well as board prices.

Capital & cash

Machinery, premises, utilities, commissioning and training require initial funding. Seasonal straw stocks, inventory and customer credit create working-capital needs.

Each deployment needs a local operating model with utilisation, yield, pricing, cost and payment assumptions. The core factory case should be assessed on product sales; carbon income is modelled separately until its timing and deliverability are established.

See THEODOR 1200 capacity planning
04 · Deployment & growth

Prove the local model.
Repeat the capability.

OSE's growth model combines a repeatable technology platform with local ownership, feedstock networks and construction demand.

  1. 01

    Start with demand

    Identify credible housing or construction customers, required wall specifications, purchasing budgets and delivery schedules.

  2. 02

    Build the local case

    Match demand to suitable straw supply, logistics, site utilities, staffing, approvals and the delivered cost of competing wall systems.

  3. 03

    Fund and deploy

    Agree the licensee structure and responsibilities. Secure machinery and site funding, installation costs and working capital through ramp-up.

  4. 04

    Prove repeatable delivery

    Commission the line, qualify the product, train operators and installers, and demonstrate reliable production and customer acceptance.

  5. 05

    Repeat with evidence

    Use operating results and confirmed orders to justify more capacity, stronger supply networks and further factory deployments.

The intended advantage grows through production experience, trained operators, quality systems, installation knowledge and partner relationships. Lessons from each deployment feed back into technology, training and the next factory plan.

05 · Materials & carbon

Circularity is a plan
for the whole product life.

Local sourcing and useful products begin the journey. Keeping materials in use and establishing viable recovery routes are essential to completing it.

Start with responsible sourcing

Collect suitable surplus wheat and rice straw while accounting for soil organic matter, existing farm uses, seasonal availability and transport. Feedstock planning should protect the agricultural system that supplies the factory.

Use more of what is produced

Coordinate board modules, cutting plans, handling and installation to reduce avoidable damage and offcuts. Maintenance and quality control help extend the useful life of both machinery and building products.

Develop reuse and recovery

Design for accessible connections and assess boards for reuse after their first application. Recovery options require validation for board condition, facings, adhesives, finishes and local facilities. Take-back and biological recovery are development pathways, not universal services already in place.

Measure climate outcomes

Straw-derived carbon can remain stored while boards are in use. Net climate performance depends on the full lifecycle, including production, transport, use and end-of-life. Stored carbon and avoided emissions are distinct claims and require appropriate evidence.

How progress should be measured

Track saleable output, yield, uptime, delivered cost, paid orders and cash collection alongside traceable straw sourcing, material losses, local employment, training and demonstrated reuse or recovery. These measures connect the business plan to outcomes that partners can assess.

Build the local business case

Your resources.
Your market.
A shared plan.

Bring the location, potential customers, feedstock supply and prospective factory partner. Together we can define the deployment scope and commercial case.

Discuss a circular business